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推荐阅读英文原文,中文在原文后显示(机器翻译)Celebrating National Voter Registration Day With a Week of ActionWeeklong Registration Drive at the top of Facebook, Instagram, Messenger Apps to Help P ...

推荐阅读英文原文,中文在原文后显示(机器翻译)

Celebrating National Voter Registration Day With a Week of Action


Weeklong Registration Drive at the top of Facebook, Instagram, Messenger Apps to Help People Register for This Year’s US Election

Launching New Consumer Marketing Campaign “More Questions, More Answers.”

Facebook Watch Hosting a Virtual Vote-a-Thon

Tomorrow is National Voter Registration Day, a time to celebrate our democracy and help people register to vote. But this year the COVID-19 pandemic has made it more important than ever for people to have accurate information about when and how to register and vote. That’s why Facebook has embarked on the largest voting information campaign in American history, with the goal of helping register 4 million eligible voters in the US this year. We estimate we’ve helped 2.5 million people register so far this year across Facebook, Instagram and Messenger, based on conversion rates we calculated from a few states we’ve partnered with. It’s a promising start, but we have more work to do.

With six weeks until Election Day and registration deadlines fast approaching in many states, this week we’re putting the full force of our platform behind this campaign to empower every eligible voter to make their voice heard in this election.

Using Facebook, Instagram, and Messenger to Help People Register

Since last Saturday, we’ve been showing people in the US information about how to register at the top of the Facebook, Instagram and Messenger apps. These notifications take them to the relevant page with their state’s official website or one of our non-partisan partner organizations if online voter registration isn’t available in their state. We’ll keep showing these notifications through September 25, building on previous top-of-feed registration drives we ran this summer.

We’re continuing to use all our apps on this effort — from launching the #PledgeToVoteChallenge on Facebook where people can show they’re planning to vote and tag their friends to nominate them to join the Challenge, to rolling out sticker packs so people can share in their Messenger chats or use in their Facebook and Instagram Stories to show how they’re participating and encourage their friends and family to do the same.

On Instagram, those who use the new National Voter Registration Day stickers — launching tomorrow and created by artists from our community — will be added to a special Register To Vote story. Over the past few weeks, we’ve also been working with amazing Instagram artists to develop stickers about voting from requesting a mail ballot to letting your community know that you registered. To discover more fun stickers related to elections, simply visit the sticker tray in your stories.

Launching a Consumer Awareness Campaign to Help Get Out The Vote

Today, Facebook is kicking off a national campaign, “More Questions, More Answers.” It will encourage people to visit and use our Voting Information Centers to help ensure their vote is counted in this election. Facebook app and Instagram will also run campaigns on our platform to encourage people to visit the Voting Information Center.

This is the first time we will run a campaign for our company and our apps together. The campaign launches today and will run across national broadcast, cable, radio and digital homepage takeovers within lifestyle and news outlets.

Virtual Vote-a-Thon

On Tuesday morning, Facebook Watch will kick off the one-hour special, Vote-A-Thon 2020 streamed on the Facebook App page. Hosted by Liza Koshy, the special reimagines the classic telethon with a “daisy chain” of calls between some of America’s most notable celebrities and public figures, all with the goal of helping people register and vote. Vote-A-Thon 2020 will also spotlight human interest stories from communities across the country, featuring the unsung heroes of the election process.

Helping People Register Through the Voting Information Center

So far 39 million people have visited the Voting Information Center on Facebook and Instagram to get information about how to register and how to vote from their state’s official website or one of our non-partisan partner sites. Now that registration deadlines are approaching, we’re including these deadlines so people have enough time to complete their registration applications.

Next week, we’re launching the early voting feature with more information about early voting polling locations, dates, and hours. People can also learn about vote-by-mail options in their state, request a mail or absentee ballot if that’s available for them, and learn about upcoming deadlines so they have enough time to plan ahead. The Voting Information Center on Facebook is now available in Arabic, English, Spanish, French, Japanese, Korean, Portuguese, Russian, Tagalog, Thai, Vietnamese and Mandarin to help US citizens register and vote in their native language.

Getting Voter Registration Information via WhatsApp

We’ve also worked to make helpful services available via messaging. WhatsApp has worked to bring the International Fact-Checking Network onto WhatsApp so people can get accurate information about voting issues in English and Spanish. In addition, Vote.org is now available on WhatsApp to provide people with information on how to register or request a mail ballot, and get help if they encounter a problem at the polls.

以一周行动庆祝全国选民登记日


在Facebook、Instagram、Messenger应用程序的顶部进行为期一周的注册活动,帮助人们注册参加今年的美国大选

明天是全国选民登记日,庆祝我们的民主,帮助人们登记投票。但是今年,COVID-19流感大流行使得人们对何时、如何登记和投票的准确信息比以往任何时候都更加重要。正因如此,Facebook启动了美国历史上规模最大的投票信息宣传活动,目标是今年帮助美国400万符合条件的选民登记。我们估计,今年以来,我们已经在Facebook、Instagram和Messenger上帮助了250万人注册,这是根据我们从几个与我们合作的州计算出来的转化率计算出来的。这是一个有希望的开始,但我们还有更多的工作要做

在距离选举日还有六周的时间,许多州的登记截止日期也快到了,本周我们将全力以赴地支持这场竞选活动,让每一位合格的选民都能在这次选举中发出自己的声音

使用Facebook、Instagram和Messenger帮助用户注册

从上周六开始,我们一直在向美国人展示如何在Facebook、Instagram和Messenger应用程序顶部注册的信息。这些通知会把他们带到他们所在州的官方网站或我们的一个无党派伙伴组织的相关页面,如果他们所在的州没有在线选民登记。我们将在今年夏天运行的feed注册驱动器的基础上,在9月25日之前继续显示这些通知。

我们将继续使用我们所有的应用程序,从在Facebook上推出“认捐”Votechallenge,人们可以在Facebook上显示他们计划投票,并标记他们的朋友提名他们加入挑战,推出贴纸包,让人们可以分享他们的Messenger聊天,或在Facebook和Instagram的故事中展示他们是如何参与的,并鼓励他们的朋友和家人也这样做。

在Instagram上,那些使用新的全国选民登记日标签的人将被添加到一个特殊的“登记投票”故事中,这些标签将于明天推出,由我们社区的艺术家创作。在过去的几周里,我们还与杰出的Instagram艺术家合作,开发关于投票的贴纸,从要求邮寄选票到让你的社区知道你已经注册。想要发现更多与选举相关的有趣贴纸,只需访问故事中的贴纸托盘即可。

发起一个消费者意识运动来帮助投票

今天,Facebook正在启动一场全国性的竞选活动,“更多的问题,更多的答案”。它将鼓励人们访问和使用我们的投票信息中心,以帮助确保他们的选票在这次选举中被计算在内。Facebook应用程序和Instagram也将在我们的平台上开展活动,鼓励人们访问投票信息中心。

这是我们第一次为我们的公司和我们的应用程序一起举办一个活动。这项活动将于今日启动,并将在全国广播、有线电视、广播和数字主页收购的生活方式和新闻机构之间展开

虚拟投票

周二上午,Facebook Watch将在Facebook应用程序页面上启动一小时特别节目,即2020年的投票。由莉莎·科西主持,这场特别节目重新设想了经典的电视节目,其中包括美国一些最著名的名人和公众人物之间的“菊花链”,所有这些都是为了帮助人们登记和投票。2020年的“马拉松投票”还将聚焦全国各地社区的人类利益故事,以选举过程中无名英雄为主角。

帮助人们通过投票信息中心登记

到目前为止,已有3900万人访问了Facebook和Instagram上的投票信息中心,从他们所在州的官方网站或我们的一个无党派合作伙伴网站获取有关如何注册和投票的信息。现在注册截止日期即将到来,我们将这些截止日期包括在内,以便人们有足够的时间完成注册申请

下周,我们将推出提前投票功能,提供更多关于提前投票投票地点、日期和时间的信息。人们还可以了解他们所在州的邮寄投票方式,如果他们可以申请邮寄或缺席投票,还可以了解即将到来的截止日期,以便他们有足够的时间提前计划。Facebook上的投票信息中心现在有阿拉伯语、英语、西班牙语、法语、日语、韩语、葡萄牙语、俄语、塔加洛语、泰语、越南语和普通话,帮助美国公民用母语进行登记和投票。

通过WhatsApp获取选民登记信息

我们还致力于通过消息传递提供有用的服务。事实上,WhatsApp可以将WhatsApp的信息准确地传送到国际互联网上。此外,投票网站现在WhatsApp上提供了如何注册或申请邮寄选票的信息,并在投票中遇到问题时获得帮助。
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